In the past, as for the ability to understand written texts, people were divided between readers and illiterates. Although illiteracy still exists, now they are a smaller group, but a similar term is now used to distinguish skilled people who deal with digital technology from “digital illiterates,” that is, people unfit to interact with the digital world.

The printed book has given way to the digital book, physical stores to e-commerce, handwritten or printed letters to e-mails, physical addresses of companies and institutions to URLs of websites (e-mail addresses). Fewer and fewer people connect or physically go to businesses, as it is more convenient to send a Whatsapp or visit their website. The pace of change is accelerating!

The “homeless”, from the entrepreneurial point of view, are the “siteless” in the virtual world, and those who are not structured and empowered to change will become part of the past, only remembered by nostalgic people.

It’s essential for a company, that its “virtual headquarters” be very pleasant and inviting to its clients, that reflects what its public looks for, that is easily manageable, accessible through the main search engines (Google, Baidu, Bing, Yahoo !, …), speaks the language your client speaks, have segmented content and have a well-prepared structure to withstand the inclement weather of cyberspace. For this purpose, we propose that you know some of the main tools of the market for this segment.

There are solutions for all company profiles, we present some types and a selection of options of each type, and one of them, or some of them combined, should suit the structure and culture of your company / organization:

Content Management System-CMS

This type of application is best suited for the creation of corporate or intranet sites for a large majority of medium and large companies as it provides a well-structured content management. The document in a simple and organized way, minimizing or eliminating the requirement of an IT task performing it. The portal can have any type of WEB content, such as texts, audios, images, videos and documents.

A CMS allows the company to have full control over the content of your site without the dependence of third parties or an IT area for it.

Next we present CMS examples able to serve different segments.

#1 Drupal

Drupal is an open source, with very flexible development platform, helping to create a simple blog into a powerful framework with basic and simple installation. Secure in permission control, Drupal has stability, compatibility and optimized SEO.

One point of attention when choosing Drupal is the lack of free plug-ins and themes themselves.

Because it is a well-established, highly scalable and very stable platform, Kyros recommends it for large projects and for medium to large companies, with no restrictions on having the support of the user community.

#2 Joomla

Joomla is an open-source tool, easy to use, and has a very intuitive interface. Unlike Drupal, it provides a large library of plug-ins and has extensions options.

However, one should note the lack of capacity for SEO and limited permissions control.

It’s suitable for anyone who wants a standard website (small and medium-sized stores). It also has support provided by a large user community.

#3 Oracle Webcenter Sites

Oracle Webcenter Sites, is a CMS written in Java language and maintained by Oracle, one of the largest technology companies in the world. Provides the most flexible development framework of the three. Enterprise managers themselves manage all content on the web through easy interfaces designed especially for non-technical users. The platform is prepared for mobile devices, has a secure permissions control and one of the most efficient caching mechanisms among CMS. It allows the implementation of any type of WEB page and all SEO mechanisms to optimize indexing.

It’s suitable for large companies that need a reliable, 24/7 support with SLAs signed according to the priorities of the occurrences. It has a high cost of licenses and design, but with exact implementation of the planned interface.

Specialized sites

When the desired website has very peculiar characteristics not provided by the CMSs, it is possible to develop the complementary features or even develop the site completely from scratch. For this you must use a programming language suitable for WEB development, such as Java, PHP or .NET.

This approach naturally requires greater efforts, investment and usually more time. However, it is not subject to the limitations of packaged solutions, such as CMSs.

Custom functionalities, or site development without a base application, are especially recommended for companies that need features that are not found in a ready CMS.

To understand your business, assess your requirements, select which development tool best fits your needs, and work around any challenges, you need to be careful to choose a good supplier.

Kyros Tecnologia has 10 years of experience in developing websites and portals, using all the tools listed above and supported by professionals with extensive knowledge in several segments.

Want to know more about the listed platforms and how to start developing your site?

Contact us.

Postado por Kyros Tecnologia em 21 December, 2016